ESPN has launched a new program called “Wake Up Woke” which they have apparently spent millions developing and marketing. Unfortunately for them, the show has been a total bomb in the ratings so far. It was even beaten by a cartoon show on Nickelodeon called “Peppa Pig.”
Outkick The Coverage reports:
ESPN’s AM WokeCenter Debuts To Worst Ratings Ever
Yesterday ESPN debuted a brand new insanely expensive new WokeCenter AM show starring Mike Greenberg, Michelle Beadle and Jalen Rose. That trio of talent will be making just shy of $ 15 million a year and ESPN also poured tens of millions of dollars into their brand new studio as well.
As if that weren’t enough ESPN also spent millions and millions of dollars promoting the new show and rolled out their entire marketing platform to ensure viewers were aware the show was launching.
And, well, the show’s officially already ratings disaster…
How many viewers did WokeCenter AM have?
It had only 283k viewers, which, I believe, makes it the lowest debut for a new ESPN show in the 21st century.
Just out here killing it.
Nickelodeon happened to be airing Peppa the Pig head to head for a bit on cable in the nine AM hour. And Peppa the Pig just dunked on ESPN all balls to the face style, posting 753k total viewers. That’s triple what ESPN did in the same hour. (Peppa, get your agent on the phone, stat, you should be making $ 45 million a year!)
ESPN is apparently bent on self destruction. They simply refuse to stop pushing left wing politics, no matter how many people stop watching.